Have you ever wondered just why things that claim they are “better” than the original often emulate characteristics of the very thing they are touting they are better than?
I use yesterdays breakfast as an example. I was cooking turkey bacon along with eggs and toast for me and my family. Now, turkey bacon does not claim that it is better tasting than the regular pork bacon that we are all familiar with, it does however emulate the “look” of turkey bacon with its perfectly scalloped edging and striping which is added to make the turkey bacon look more like “the real thing”. The turkey bacon is indeed better for us, it is lower in fat, sodium and cholesterol. In the big scheme of things the turkey bacon is better from a health standpoint. I then wondered since it is obviously the better choice then why did the company who made the turkey bacon find it necessary to add the little aesthetic touches to emulate real bacon? After some thought I then realized that every product, material and item we are accustomed to using or consuming comes with an emotional attachment. I believe we are hardwired to perceive things a certain way by the memories we retain from using ,or in the case of the bacon, consuming in the past.
Millions of products on the market have proven to be better than the original. Much the same can be said about composite decking versus wood decking.
Composite decking materials such as AZEK, TimberTech, Trex, Fiberon and many others have successfully emulated the look of real wood. Composites have been tried and true with the advances in technology to be stronger than real wood decking, insect and fungus resistant, mold and mildew resistant and they won’t warp or fade from the elements over time. Many of today’s composites are backed by industry warranties that cover staining and fading in some cases for over 25 years. A deck constructed of quality composite materials becomes a deck that no longer needs laborious maintenance, staining or upkeep. With all these intensely positive attributes of composites, why have they been cultured to emulate real wood? I will tell you why…
Locked deep inside our memory banks is a fond memory that involves wood. It may be your mother telling you not to run around the deck of your backyard pool without your sandals because “you’ll get splinters”. It may be the warmth and aroma created from roasting marshmallows over a bonfire on burning hardwoods while at summer camp. It may be the warm, fuzzy feeling you get when you think of visiting grandma’s house on Sundays for fried chicken in her dining room with beautiful wide plank hardwood floors. Wood is part of our heritage. Wood promotes warmth, security and pleasantries within us. The beauty of wood is rustic, earthy and natural.
It is only natural that composites emulate the look of real wood. After all you are getting the best of both worlds with composites, strength, durability and the aesthetics and graining characteristics of real wood, a winning combination indeed.
To find out more about composite decking contact Archadeck today. We can help you decide on the composite deck that is right for your individual tastes and needs. Call us at 888-687-3325 or email us at firstname.lastname@example.org and find out more about the Archadeck difference.